Bachelor of Science in Business Data Analytics
The field of Business Data Analytics (BDAN) explores the interplays between technology, business, and society. BDAN utilizes information management tools for the processing, management, and analysis of data that relates to business. Graduates in Business Data Analytics serve as a bridge between the builders and users of technology and global innovations.
The Business Data Analytics major will provide students with a solid business foundation combined with relevant study of modern technology trends and the impact information systems are having throughout business and society. As demand for computer and information processing services continues to increase, so does the need for hybrid business technology roles. This major will help strengthen the knowledge economy in Kentucky and increase the availability of information workers critical to attracting and retaining corporate interests in the state.
Business Data Analytics, Bachelor of Science
The Business Data Analytics major requires 66 semester hours. The major is designed to prepare students for professional careers using data analytics and technology. Students are trained to use data to improve decision making and gain insight.
Local and global businesses are increasingly relying on the acquisition, management, and analysis of data. As the amount of data increases from all aspects of society, so does the need for employees trained in data analytics.
The Business Data Analytics major will provide students with a solid business foundation combined with a relevant study of data analytics. This major will help strengthen the knowledge economy in Kentucky and increase the availability of trained data analysts.
Artificial Intelligence and Analytics, Certificate
The 12-hour Artificial Intelligence and Analytics certificate, designed for all WKU students, introduces key concepts in AI fundamentals, machine learning, applied data analysis, visualization, and AI ethics. This certificate provides any WKU major with a valuable edge in today’s diverse job market.
Applied Data Analytics, Certificate
The 18-hour Certificate of Applied Data Analytics is based on 15 hours of core courses and 3 hours of advisor-approved upper-division courses. The approved elective may be from the Gordon Ford College of Business or any other college.
Some of the links on this page may require additional software to view.