Social Media Ambassadors are current WKU students who are passionate about WKU, span a wide variety of academic focuses and interests, and are adept at social media.

In this role, you will...

• Brainstorm ideas for social media content for multiple platforms, including Facebook, X, Instagram, TikTok, Snapchat, and YouTube.
  
• Coordinate a social media content calendar with the other members of the Social Media Ambassador team and University Marketing staff.
• Contact departments and individuals across campus for information.
• Take a hands-on role in creating content, such as writing captions, taking pictures, and filming short videos. 
• Learn the basics of social media management.
• Analyze the impact of posts on individual social media platforms and share those findings with a group.

• There will be weekly group meetings to discuss content and report on assignments. These are scheduled for Tuesdays from 3:00 - 4:00 P.M.
• You will be expected to collaborate with other ambassadors on assignments and work as a team. 
• Student will contribute to 2-4 social media assignments a month. This equates to at least one hour a week to work on social media assignments.
• Some assignments may involve attendance at university events.
• We are seeking students who can stay involved for the calendar year, spring 2026 and fall 2026.

As an ideal candidate, you are expected to:

• Be a full-time undergraduate or graduate student living on campus or in the Bowling Green area.
• Maintain a minimum GPA of 2.5.
• Be familiar with and knowledgeable about WKU’s campus services and facilities.
• Be comfortable engaging with students, faculty, staff, and community members.
• Be confident in front of a camera.
• Own a smartphone (iPhone or Android) that can be used on projects. 
• Have working knowledge of the following platforms: Facebook, Instagram, Snapchat, and TikTok.
• Be available to attend weekly meetings in person on Tuesdays from 3:00–4:00 PM.
• Be able to contribute to 2–4 social media assignments per month.

There are many benefits for Social Media Ambassadors. In this role, you will have the opportunity to...

• Hands-on involvement in social media strategy and platform management.
• Opportunities to create compelling content for audiences.
• Exposure to communications and marketing practices in a real-world setting.
• Practice in capturing and editing photo and video content.
• Growth in writing skills for digital storytelling and brand messaging.
• Insight into data analysis to evaluate content performance and audience engagement.
• Collaboration with a creative team of peers and professionals.
• Portfolio-building experiences and networking opportunities.
• Leadership development and a chance to make a meaningful impact on WKU’s digital presence.